Starting is the hardest part. 

Download our proven toolkit to shortcut your social media creation and build industry relationships without the startup stress.

Social Media & Outreach 
Toolkit for Doulas

 buy the social Outreach Toolkit    

Skip the “Blank Page Paralysis” and 
Grow Your Doula Practice Faster 

$44

$59

Skip the “Blank Page Paralysis” and 
Grow Your Doula Practice Faster 

It doesn’t have to be perfect. Just show up.

You probably didn’t become a doula to dive headlong into the world of timelines, hashtags, Tiktok dances, and endless captions. 

You would rather be supporting moms, cuddling babies, binding bellies, and filling birth tubs. But, you’re a business owner now. Congratulations, you get to wear all the hats. The good news is… you’re not alone. 

In twelve (long) years of entrepreneurship, I’ve tried all the things: hiring social media managers, stumbling through Instagram, yelling at my laptop… but I eventually found my way. My goal with this toolkit is to help you shortcut the hardest part: consistency. 

The world desperately needs your perspective…not your perfection.  

 buy the social Outreach Toolkit    

 buy the social Outreach Toolkit    

The world desperately needs your perspective…not your perfection.  

In this comprehensive toolkit, you’ll get doula-tailored:

Did you know there’s a World Doula Day? I’ve included 30+ relevant Awareness Days so you can join a conversation in progress!

150+ platform-agnostic, doula-specific content prompts that will have your social media hopping for years.

Get an easy-to-use rubric to add the perfect hashtags for every post, no matter where your practice is located. 

Listen, I’m not a designer, but odds are…neither are you. I’ll give you the basics for creating a visual brand and templates to create consistency.

Solid relationships with other birth workers are the key to a growing practice. Copy/paste my outreach email to start making connections!

Trigger warnings, consent… Birth is a sacred space. Let’s talk about what’s ok to post and what should be kept private.  

book a free consultation

Visual Examples/Inspo

Outreach Email Templates

Etiquette and Best Practices

Awareness Topics

Social Media Prompts

Hashtag Strategies

 buy the social Outreach Toolkit    

 buy the social Outreach Toolkit    

Not a true-born marketer?
Me either. So don’t sell. Educate.


Holistic pregnancy, birth, and postpartum education is woefully lacking in this day and age. You have important (even life saving) information in your training and life experience. Your voice matters. Your voice could:

  • Take some “scary” out of pregnancy + birth

Not a true-born marketer?
Me either. So don’t sell. Educate.


  • Prevent unnecessary interventions and pain.

  • Empower a new mom to recognize her postpartum depression

  • Help parents tap into their power and intuition

  • Catalyze healing for past birth trauma

  • Empower marginalized communities with affirming care

 buy the social Outreach Toolkit    

 buy the social Outreach Toolkit    

Book up!

$44

I believe doulas can change the world. 

 buy the social Outreach Toolkit    

That’s why this work matters to me.
Your work matters.
My team and I compiled this toolkit to help you:

Empower your audience

Reach potential families

Show up authentically

Be consistent

Get the 2025 Social Media & Outreach

That’s why this work matters to me.
Your work matters.
My team and I compiled this toolkit to help you:

 buy the social Outreach Toolkit    

Get the 2025 Social Media & Outreach Toolkit | $59

Toolkit | $59

Learn More About us ⟶

Like any birth, Cherry Blossom Doula Services came into the world through blood, sweat, tears, and pure feminine power. Founded as a solo practice by Alyssa Leon in 2013, the business soon "blossomed" into a diverse collective attracting birth doulas, postpartum doulas, and a lactation consultant. Alyssa’s passion for evidence-based care and natural-minded birth philosophies (along with her visionary focus on mentorship) established Cherry Blossom as the premier doula organization in the state of Arizona.


Alyssa supports birth and postpartum professionals who are ready to grow their businesses, step into leadership, and build careers that are both financially and emotionally fulfilling. Her work has been recognized through multiple awards and scholarships, celebrating her dedication to mothers, birthing people, and entrepreneurs in Arizona and beyond.


Cherry Blossom is a thriving multiple six-figure business, providing opportunities for consistent income for our doulas and life-changing support to our local birth and postpartum community. Learn more about Cherry Blossom.

About Alyssa Leon and Cherry Blossom Doula Services